The iBUS and Educa Borrás’ customised puzzles at the largest Toys Show in Hong Kong


The Hong Kong Asian Toys and Games Show is “the key showcase and sourcing hub for Asian toys & games”. Jointly to the Autumn where the buying peak is in its maximum score, it has become the common circuit for global purchases in the south of China. In there, you can meet face-to-face with 3.540 suppliers from Asia and across the world. It is distributed in themed zones among which we can highlight educational toys and games, children toys, electronica toys, ride-on toys, soft toys & dolls, die cast/ mechanical toys & action figures, toy parts & accessories and baby nursery items.

Within the previous context, the partner of the iBUS project Fábrica de Juguetes/ Educa Borrás actively participated in the fair with a private showroom in the core area, where worldwide key toy companies exhibit. In the exhibition they emphasize the contest made in Russia with a 42.000 pieces’ puzzle and the customised products related the iBUS project.

As a consequence of the participation in this fair, iBUS concept has been internationalised and companies have understood that iBUS Integrated Business can boost their business and create to them local/regional value with the support of 3D printing technologies.