The iBUS aims to deliver value for all its stakeholders.


The iBUS Business Model aims the creation and delivery of value for all stakeholders.

The overall objective for iBUS is to develop an innovative internet based business model for the sustainable supply of traditional toy products. These products are intended to be designed by the demand (parents and toddlers). The design platform shall be supported by all the supply chain (consumers, suppliers, manufacturers, distributors, retailers…) involved in the manufacture and distribution of these products. They are planned to be locally and sustainably produced, considering the stringent European regulation for the safety of toys. This business model proposes the creation and delivery of value for all stakeholders, which have been determined within the project development framework.

The main value the project creates for the end-consumers is the possibility of automatically and easily create a customised product that meets all their needs and tastes. These products can provide emotional, social and functional benefits to the children using them.

Within the value chain, designers can enhance their business through an easy to use platform that will allow them to customise toys considering all the set criteria (shapes, safety, materials and processes).

Suppliers included in the iBUS supply chain can enhance their local and regional value, abroad its geographic scope and be part of a transparent business model while being up-dated on innovations and safety issues concerned to the materials in the toy sector.

Manufacturers will be able to deploy an already set parallel business model for the production of customised toys.

Distributors, whose business model is actually fading away, can become toy consultants. With iBUS project they could progressively be integrated within an innovative distribution model, being aware of the customers’ choices and elections and influencing their traditional market, thus having competitive advantage on their competitors

Retailers, both, brick and click, develop in leading innovators by providing perceived quality, emotional and social values to their products, instead of the usual based on economic factors. They can apply seamless integration across multiple channels (i.e., e-retail and FabLabs business models).

Those and much more are the customer perceived values for the iBUS supply chain. The consortium aims to involve members of this supply chain. Consequently, we invite you to get subscribed without further compromise to