With iBUS design platform toy products will be customised and designed online by consumers or home‐based designers. Therefore, in this new iBUS model consumers become designers, designing, customising and placing orders for their own products online in the iBUS cloud. This will allow the consumers (parents and end-users) to automatically and easily create a customised product that fit all their needs and tastes. Additionally, those high added value products will provide children a series of emotional, social and functional benefits.
The values shoppers can obtain from the iBUS platform are:
- to increase creativity through the self-design process, only limited by our imagination
- to become pioneer in the achievement of a ground breaking product with high unique qualities
- Having this high co-design value both, on an existing template or an entirely new one, the design integrates the way the consumers consume and expect to use a product, thus influencing the market
- Highly experiential, providing self-satisfaction and pleasure as well as a playful funny time
- Value for money, as the iBUS Business Model also considers price and environmental factors
- It can be used for all children ages, with or without the help of their parents, tutors, familiars and friends
- The design platform will be very intuitive and easy to use, compromising little effort from the home based designer which also receives a valuable learning opportunity, especially for young customers, that can evolve the development of their on‐line interactive capabilities
- It has a familiar/social value, as it can be used for a group of people that brings co-design to a further step.
- Safe, as safety issues are included
In the design process, shoppers will have instant account of the price and will be able to securely pay. In the manufacturing process they will have visibility of their orders through all stages of production and delivery. They will also have a shop window of the fanciest products, will have the chance to make a “wish list” and will be rewarded to encourage other potential customers to engage the iBUS community.
Summing up, with the iBUS platform consumers will easily design their children’s customised unique safe toys while having fun and enjoyment, achieving a luxury piece at an affordable price while end-users (children) will have a playful experience through the process of designing their own toy.