From 30th January to 3rd February 2018, the world’s leading fair for toys, games and play material, known as the Spielwarenmesse, was held in the Nuremberg Exhibition Centre. The confluence of well renown brands and licensed products, toy and product novelty and innovation, large chain store buyers, independent retailers and trendy start-ups as well as a plethora of media representatives make the toy fair in Nuremberg, Germany, the most important event of the year for the toy industry.
Integrated into the TrendGallery, the Toy Business Forum offers free presentations, which each day are devoted to a specific topic. These topics are related to marketing, sales and licenses.
Within this framework, the iBUS leaflet was displayed both in the Toy Business Forum and in some stands of AIJU associated toys manufacturers. The leaflet caught the attention of passers-by and most of the 50 flyers were distributed.
It is the aim of the iBUS project to provide a speech within the Toy Business Forum next year. You are welcomed to support us there.