Last April 12th -15th the FOR KIDS Trade Fair was held in Prague. This fair addresses children’s products and needs and it is attended by professional associations and unions. Among companies and organizations from other sectors, the toy, games and equipment for kids ones were represented. Other markets present were the childcare articles, the sports equipment (such as scooters or bicycles), the clothes and shoes sector and the literature and magazines ones. The fair was complemented by various conferences and workshops, as well as an entertainment program for kids. It received extensive media coverage in the Czech Republic.
In this context, the iBUS partner Association for Toys and Plays (SHH) networked with several organisations in order to design ways in which they could benefit in different ways from their participation within the iBUS supply chain. Three of them were engaged.
The iBUS consortium aims to support the European manufacturing industry, mostly composed of SMEs, for the deployment of customised possibilities within their products and processes. This would enhance their competitiveness against the Asian manufacturers.